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Product Description
It was to be Arnold Schwarzenegger's first sex scene in a feature film but star and producer argued. It ended as a fight in a gay stripclub around near-naked transvestite dancers. Behind the scenes of the least-known Schwarzenegger release - Raw Deal - even a formula film is revealing.
Dismissed by the critics, Raw Deal confused the fans - though an Arnie film, this one was... different. Yet different in its familiarity. Ostensibly a routine gangster film, this was the star's closest thing to a straight genre flick. Nevertheless, the filmmakers had a clear agenda - integrate Arnie into Patriarchal authority.
Marketing Machismo is a detailed analysis and contextualization of Arnold Schwarzenegger's least successful action vehicle of the 1980s, a rare bridging vehicle overshadowed by a string of larger hits. If you've seen Raw Deal and dismissed it - think again. Here, film scholar and former Research Fellow at Australia's National Film and Sound Archive Robert Cettl tackles an unlikely prospect for critical re-appraisal - Arnie's 1980s flop.
Product Description
It was to be Arnold Schwarzenegger's first sex scene in a feature film but star and producer argued. It ended as a fight in a gay stripclub around near-naked transvestite dancers. Behind the scenes of the least-known Schwarzenegger release - Raw Deal - even a formula film is revealing.
Dismissed by the critics, Raw Deal confused the fans - though an Arnie film, this one was... different. Yet different in its familiarity. Ostensibly a routine gangster film, this was the star's closest thing to a straight genre flick. Nevertheless, the filmmakers had a clear agenda - integrate Arnie into Patriarchal authority.
Marketing Machismo is a detailed analysis and contextualization of Arnold Schwarzenegger's least successful action vehicle of the 1980s, a rare bridging vehicle overshadowed by a string of larger hits. If you've seen Raw Deal and dismissed it - think again. Here, film scholar and former Research Fellow at Australia's National Film and Sound Archive Robert Cettl tackles an unlikely prospect for critical re-appraisal - Arnie's 1980s flop.
